Healthcare shouldmake you stronger.

Billy Kimbrell spent twenty years as a flight paramedic before becoming an APRN. He watched the insurance-driven model fail patient after patient — seven-minute visits, rushed protocols, “normal” labs that didn’t match how people felt. Jamie Kimbrell spent thirteen years in public-safety administration watching the same system break from the operations side.

They opened EliteRx in January 2022 with one rule: the clinic answers to patients, not insurance companies. Direct-pay. Real time. Lab-driven protocols. And — because Billy is also a certified personal trainer with a degree in exercise science — a working gym inside the clinic.

Performance medicine doesn’t stop at the prescription pad. When you optimize hormones, run peptides, and rebuild metabolism, the missing piece is almost always training. Most clinics tell you to “exercise more” and hope for the best. We watch you squat.

Billy trains patients personally. Sessions are programmed around your labs, your recovery markers, and where you are in your protocol. It’s the only clinic in Pensacola where your prescriber will spot your deadlift.

Pensacola is a military and first-responder town — NAS Pensacola, Eglin AFB, Hurlburt Field, Whiting Field, every police department and fire house within an hour’s drive. Our patient base reflects that.

Brian Herbert, PA-C is a retired Army PA with twenty-six years of service and fourteen years in the 75th Ranger Regiment. He understands what active-duty, veteran, and first-responder patients need because he was one. Billy spent twenty years as a flight paramedic with Escambia and Santa Rosa counties — he understands shift workers, trauma, and burnout.

If you serve, served, or run toward emergencies — this is your clinic.